Think like a tot.
Parent like a pro.

We believe play is the way kids learn.
That’s why we’ve created imaginative learning tools to help kids grow.

Potty Training Made Easy

The intuitive, all-in-one potty training system that makes it easy for parents and super-fun for kids.

The tooth fairy kit that has everything you need to deliver toothless grins in the morning.

Tried and true tactics for preparing and then saying “goodbye” to the pacifier.

Potty Pals help to make potty training fun, with less stress and more success creating a more positive experience for, well...everyone!

Relaxing for the night can be a tough task for a tot. But, with Good Night Tot!, they’ll be set from brain to big toes.

Check out our other tot-friendly products that help your children learn through play and imagination.